Professional qualification in Sales and Marketing, provide the perfect introduction to one of the most critically important and increasingly powerful elements of beginning, managing and maintaining the contemporary business.

The candidates will explore a series of key sales and marketing concepts from the perspective of a professional business environment. Course content covers the definitions of and differences between marketing and sales, development and implementation of a professional marketing plan, and careful market analysis.

The first course unit begins with a broad introduction to sales and marketing, incorporating an investigation into the various elements of a successful marketing strategy, the importance of influence and persuasion, the concept of the marketing cycle and how to both recognise and respond to current marketing /audience trends.